Marketing is about value, so Steve starts in this video that we will reveal you in just a moment.
I almost cried at the end when i saw this great video of Steve Jobs in his early years.
He puts it in such a manner, you just get so emotional.
I just couldn’t wait to write a quick blog post about what i just saw.
Steve’s international marketing strategy paid off, like you all know.
How is it possible for Apple to sell their products at these absurd very high prices.
Because it’s a valuable brand everyone wants.
Are Apples products better than their competitors?
No, but they have marketed their products so much better, and build a superior brand.
Now, everyone knows who Apple and Steve Jobs is.
Because Steve knew very well how he needed to brand his products, and that’s.
He used something we now call attraction marketing techniques
Branding your identity is marketing in its best form.
What do all great marketing folks do these days?
Yes, they brand themselves. Not the business they are in, but they brand their own names!
Hey, if you are still reading, you were undoubtedly wondering were’s that damn video clip!
Here your go.
I just want to pull 1 part he’s discussing in his youtube video.
Let’s have a look.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike.
Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company.
In their ads, as you know, they don’t ever talk about the product.
They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising?
They honor great athletes. And they honor great athletics.
That’s who they are, that’s what they are about!
What do you think about that? Does that change your perspective in marketing?
They DO NOT SPEAK about their PRODUCT.
They provide value to great athletes … They are building a brand that brings value to their users
An additional example:
“those people who are crazy enough to think that they can change the world are the ones that actually do!”.
Now that is one powerfull paragraph.
Because if you have watched the video, and you think about it, every one of these people had a great vision.
They wanted to transform the world for the better! And they did.
Important lesson: if you wan’t something so bad, you are happy to risk it all, you just might succeed.
Failing is not a word in their vocabulary.
Now I know a number of you will disagree with me, or just look at the meaning this video offers you completely different than i did.
But I am sure you will get a lot of value out of this, and are gratefull you have seen how Steve defines value marketing.
Please comment below if this blogpost inspired you or let me know what you felt when you watched this video.
If you want to know more about attraction marketing and branding yourself,
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